Affordable Search Engine Marketing
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Affordable Search Engine Marketing
4 Questions To Ask Every Affordable Search Engine Marketing Service Before Hiring
Search Engine Optimization has evolved quite a lot since its introduction. It’s a practice that requires an integrated digital marketing strategy. However, back in the day, it could be done by buying cheap backlinks and keyword density equations. Today, the game is completely different. Therefore, if you are in search of an affordable search engine marketing firm, you need to ask them the right questions. It will help you determine a lot about the SEO services provided by the firm you intend to work with.
1. What Is Your SEO Philosophy?
The first question you need to ask about is the SEO philosophy. SEO comprises three major facets that include, Technical SEO, UX, and Off-page SEO. While technical SEO focuses on site speed, site structure and codes, etc. user experience on the other hand focuses on the user-facing aspects of your site. Lastly, Off-page SEO helps your site improve its SEO presence by earning links and improving the site and content online popularity.
2. How Are You Going To Adapt Those Strategies To Our Business?
Contrary to what people believe, SEO is not a one-size-fits-all solution. SEO strategies for a small business will be different as compared to a big business that already has an established clientele. Therefore, the SEO firm will need to understand your goals and objectives and then adjust the strategies according to your business.
The best way to get an idea about the firm’s ability to adapt SEO strategies is to ask them about their previous and future projects. If they have really done something impressive, they will be a step further in showing them off. However, if they are resistant or would just like to keep it till the words, then you might want to look at other options.
3. How Do You Define “Success”?
This is a tricky question and only those who have done SEO the right way will be able to answer it. The question here is not really directed to the firm but to yourself, as to how you define success and what it means to you. SEO is not always about making money or getting your site to be ranked at the top of Google searches. If that is the case for a firm, then unfortunately their concept of SEO is limited.
Legitimate SEO professionals build their SEO strategies around plans and goals. Depending on what the client wants, they will adjust and create plans & goals accordingly. Therefore, an SEO firm should be flexible enough to cater to your needs, goals, and ideas instead of resorting to old-school techniques each time.
4. How Do You Approach Mobile?
Your website needs to be mobile-friendly as well. It is extremely important nowadays. Therefore, you should ask the firm how and what they will do to make it user-friendly. Since smartphones have become mini personal computers, it is essential that your website is easy to access and is user-friendly as well.
Affordable Search Engine Marketing – Conclusion
The above-mentioned questions will help you narrow down your options. Furthermore, before selecting an SEO firm, carry out thorough research, and check for reviews. A professional SEO service will not be hiding anything important from the public.